A critical skill for an entrepreneur is understanding the difference between a ‘maybe’ and a ‘polite no’.
It can be very hard to tell, and this can mean the the difference between life and death of a new technology.
The problem is most entrepreneurs are so aggressive and driven, they can steam roll right over the the ‘polite no’ so that it sounds like a ‘maybe’.
First some motivations. When someone is evaluating your company or technology, they never actually want to say ‘no’, they in fact want you to keep perfecting it, to keep working, and to keep coming back until it is perfect – and the investor or licensee can say ‘yes’ to a completely de-risked opportunity. The problem is that you can go broke doing this, and you will never get to to objective – a completely perfect opportunity (if you do, give me a call, I’m always looking for the completely de-risked investment!).
The rare investor or licensee will say ‘no’. Be VERY grateful if you get a ‘no’. Spend time understanding how to improve and then thank them profusely. 99.9% will give you the ‘polite no’, which sounds nice, but can be evil.
Here are some telltale signs, to determine if you are getting a ‘polite no’:
1) There are no ‘to dos’ for the other side. All the ‘to do’s’ are on your side. This is a problem!
2) They stop asking substantive questions about the current technology. In other word’s they have finished their evaluation.
3) They cant articulate their decision-making process ‘we’ll get back to you soon’. This is a huge red-flag!
4) They are being overly personally nice! No reason for their ‘polite no’ to make you angry.
5) The dreaded phrase ‘thanks for coming by, please keep us in the loop’. If you hear this, RUN.
What other telltale signs am I missing?
The ‘Polite NO’, Can Sound Like A ‘Maybe’….it’s critical to understand the difference!
September 16, 2010A critical skill for an entrepreneur is understanding the difference between a ‘maybe’ and a ‘polite no’.
It can be very hard to tell, and this can mean the the difference between life and death of a new technology.
The problem is most entrepreneurs are so aggressive and driven, they can steam roll right over the the ‘polite no’ so that it sounds like a ‘maybe’.
First some motivations. When someone is evaluating your company or technology, they never actually want to say ‘no’, they in fact want you to keep perfecting it, to keep working, and to keep coming back until it is perfect – and the investor or licensee can say ‘yes’ to a completely de-risked opportunity. The problem is that you can go broke doing this, and you will never get to to objective – a completely perfect opportunity (if you do, give me a call, I’m always looking for the completely de-risked investment!).
The rare investor or licensee will say ‘no’. Be VERY grateful if you get a ‘no’. Spend time understanding how to improve and then thank them profusely. 99.9% will give you the ‘polite no’, which sounds nice, but can be evil.
Here are some telltale signs, to determine if you are getting a ‘polite no’:
1) There are no ‘to dos’ for the other side. All the ‘to do’s’ are on your side. This is a problem!
2) They stop asking substantive questions about the current technology. In other word’s they have finished their evaluation.
3) They cant articulate their decision-making process ‘we’ll get back to you soon’. This is a huge red-flag!
4) They are being overly personally nice! No reason for their ‘polite no’ to make you angry.
5) The dreaded phrase ‘thanks for coming by, please keep us in the loop’. If you hear this, RUN.
What other telltale signs am I missing?
2 Comments | commentary, Venture capital, yet2.com | Tagged: Ben duPont, open innovation, Polite, technology scouting, venture, yet2.com | Permalink
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